Revenera Monetization Monitor: Software Monetization Models and Strategies 2026 Outlook

The research is in, and the much-anticipated Software Monetization Models and Strategies 2026 Outlook is here.

This report is the first in a two-part series and is based on 501 survey responses from product leaders in the software industry. The next report will address Software Piracy & License Compliance.

This year's survey findings reflect an industry balancing rapid innovation with the need for sustainable growth.

Here are just a few of the key takeaways you'll find inside:

• AI monetization is accelerating, but squeezing margins: 80% of respondents already offer AI-enabled products, but 70% say delivery costs are eroding profitability.
• Usage-based monetization is now mainstream: 74% of all suppliers have adopted usage-based models at least moderately, with 56% expecting usage-based revenue to grow by 2027
• Price and value alignment remains elusive: Only 36% of companies report strong alignment between pricing and the value customers receive – the same figure as last year, highlighting the difficulty of proving value as customer expectations shift in a rapidly evolving market.

Access the full report and see how your business compares.