The AI sales playbook: where to use it, where not to

AI is everywhere in sales right now. Teams are adopting it to speed up research, automate tasks, and get more efficient. But here’s the catch: some companies already feel the boomerang effect when they push AI too far. Bots can crunch data but they can’t build trust, handle objections,or inspire belief.

That doesn’t mean AI doesn’t belong in sales. Quite the opposite: when used in the right places, it makes reps sharper, faster, and better prepared. The key is knowing where AI adds real value and where human connection is irreplaceable.

That’s exactly what this eBook delivers.

Discover ten proven ways AI adds value across the sales process

• Learn where the “AI boomerang” happens — and how to avoid it
• See how to boost efficiency without losing the trust and credibility that close deals
• Get practical guidance on balancing AI efficiency with human connection